Beyond Borders: BOE INTERNATIONAL 2026 brings Middle East insights to Dortmund

9. Juli 2025

On 14–15 January 2026, the city of Dortmund becomes the international hotspot for the event industry: BOE INTERNATIONAL returns – more global, forward-thinking, and connected than ever.

Dortmund, 09.07.2025 – One of the most anticipated sessions of the upcoming edition: “Crossing Cultures: Real Talk on Event Production in the Middle East” (Language: English) – featuring Bruno Marx, Major Events Readiness Consultant and globally active trainer, in conversation with Rainer Schueler, Director of Westfalenhalle Dortmund.


Why this matters?

Because successful event production in international contexts demands more than logistics and planning – it requires deep cultural understanding, operational resilience, and safety leadership. And few professionals embody this combination better than Bruno Marx.


As founder of Eventknowhow Consultancy, Marx has been advising and training event professionals, government authorities, and legislators for over 14 years – with a strong focus on the Middle East. His expertise is sought after for some of the world’s most prestigious events, including Formula 1 Grand Prix and the FIFA World Cup.


Marx has led international teams of event managers, mediated complex stakeholder setups between authorities and service providers, and worked as Technical Director of Düsseldorf Congress, managing event operations across 25 venues with over 60 technical staff. His passion: empowering event professionals through targeted training in crowd management, risk assessment, and international production strategy.


He is the author of two globally recognized publications – “The Event Safety Book” and “Crowd Management Made Easy” – and a frequent keynote speaker.



© Eventknowhow/Bruno Marx


Rainer Schueler, meanwhile, brings the venue perspective into the dialogue. Having served as General Manager of Mubadala Arena in Abu Dhabi, Senior Venue Manager for UEFA EURO 2024, and founder of Venue Planner, he knows the operational intricacies of arena management – in Europe and the Middle East alike.

Now, Schueler applies this global expertise as Director of one of Europe’s most iconic arenas – just as the Westfalenhallen celebrate their 100th anniversary.



©Westfalenhallen




Together, Marx and Schueler will explore:


  • What distinguishes venue and production management in the Middle East
  • How cultural intelligence shapes international project success
  • How to build resilient teams and infrastructure across regions
  • And why collaboration is the most underrated safety tool in global events


This is a must-attend session for venue operators, safety experts, production leads, and anyone interested in the evolving dynamics of international event management.


All key information, updates and developments concerning the show can always be found on Facebook, Instagram, LinkedIn, the show‘s website and via newsletter.

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