Two Reasons to Look Forward to 2027: boe night and the BrandEx Award Will Each Have Their Own Evening

BrandEx Award on January 19, boe night on January 20: boe international is strengthening two key highlight events marking the start of the year for the event industry

Two evenings, two highlights: In the immediate context of boe international 2027, the BrandEx Award and boe night will take place on two separate evenings. The BrandEx Award will spotlight the industry’s best projects on January 19, 2027. boe night will follow on January 20, 2027, as a networking and party evening for the event community.

Dortmund, June 26, 2026 – boe international is further developing two of its key evening events: In 2027, the BrandEx Award and boe night will each once again have their own dedicated setting. In doing so, Messe Dortmund is creating more space for what makes both events special: an awards evening celebrating creative excellence, outstanding projects, and the industry’s winners, as well as a boe night dedicated to meeting new people, exchanging ideas, networking, and celebrating together.

BrandEx Award and boe night with Their Own Distinct Identities

The BrandEx Award will take place on Tuesday, January 19, 2027, sending a strong signal of creativity, innovation, and quality in the event industry on the eve of boe international. The creative competition honors outstanding projects that effectively combine brands, spaces, experiences, and communication. On Wednesday, January 20, 2027, the evening will be dedicated to boe night. Following the first day of the boe international trade show, the event is all about the industry itself: serving as a meeting place for exhibitors, visitors, partners, creatives, service providers, agencies, and decision-makers. boe night provides the perfect setting to continue conversations from the trade show, strengthen new connections, and celebrate the industry’s kickoff to the year together in a relaxed atmosphere. Further details on boe night 2027 will follow in the coming months.